Your
Marketing Power
One of the most
important marketing tools available online to promote your
business cannot be purchased You can spend hours on end
looking all over the internet for the best program or system
to market your product or service but truth be told, the
answer is right there where you are sitting.
Yes!
You are the answer to viral marketing. It costs you only
your time, your commitment and discipline to produce well
written articles with information people are seeking. You
are an expert. Share your expertise and build a following
for your knowledge while creating a market for your offerings
online!
Honestly, it doesn't matter if you are on a music or parenting
site. We all browse through websites for advice and articles
that will solve our life problems, explain life's mysteries,
make our lives easier, less cluttered, and show us how to
be more successful in relationships and business. We stumble
across articles that help us, that answer our questions.
Have you ever found an article
that when you finish reading it, you have this sudden feeling
of "rightness?" After experiencing a writer's
viewpoint, you understand something that baffled you. When
a writer "clicks" with the reader, it is a reflex
for the reader to want to know more about the author. Reader
automatically searches for more writings by the author.
Why? The author answered something for you!
Articles truly are
the most powerful marketing tool you can use to sell yourself
as a business.
Power? Yes! Marketing Power.
Online articles allow you to
market yourself as knowledgeable, helpful, and consistent
and willing to take the time to share what you know to friends
you haven't met yet. This is power to develop relationships
on-line. Through articles we can develop friendships, business
contacts, customers, and online credibility. There is no
need to "sell" yourself or your business within
the article. Simply share your knowledge, your thoughts
and ideas.
Selling occurs outside
the article in the "resource box." A great deal
has been written on how to sell within the "resource
box." What exactly does this little blurb of information
about the author provide the reader? The resource box allows
the reader to know the author on a more personal note. Being
able to identify with the author's role as single mom or
work from home dad is a powerful human connector!
You create an image
of the author but want to know if the image holds, so you
click to visit their website or subscribe to receive their
free e-mail course, maybe even download of their latest
e-book. Each of these clicks brings you closer to the author.
You feel connected and will remember them.
A single encounter
with an author online doesn't usually make an immediate
impact but after the second or third time you read yet another
of this same author's articles found on yet another website.
You take notice. You realize this is person to look up!
Just think about this.
Finding a great article
that explains multi-level marketing, affiliate programs,
baking home-made bread or how to potty train your resistance
3 year old can be a literal bright spot in your day! You
open your mailbox and a friend has sent you a poem or story
that had been forwarded to them.
That in a nutshell is viral marketing.
Over time you will notice websites, article banks and e-zines
publishing articles by these same authors that have already
helped you in some way. You mentally filed their name and
maybe even their website to back of your mind as a positive.
You find security in reading their latest article because
you feel you already know that author on some level.
So if you share great stories,
articles, poems, writings with friends and customers online
then you already know the power of words to influence and
change lives. It can be a very overwhelming. The thought
of writing for others to read can be scary.
The joy comes in having someone send you an email or subscribe
to your newsletter because you helped them with one of your
articles. It is an important step in working from home.
Developing a series of articles to help others to meet whatever
challenges face them day to day..that is the goal and you
will suddenly realize you are marketable.
Just as a musician
has to strum their first chord before they can play in a
band. The first step is the hardest but with practice you
will see the power in your skills to share information others
need or want. Now start writing!
===================
About the Author
Tammy
Ames is the owner of Wahm Work at Home Connections and publisher
of Work at Home Connections Ezine, a weekly online newsletter
offering work at home resources and tools for online advertising
and marketing. http://www.wahmconnections.com
READ
MORE ARTICLES
|
