My
Top 10 Website Traffic Sources
By Jim Daniels
No matter what you are promoting online,
in order to earn the bucks, ya gotta get
website traffic, and lots of it...
Whether you are
promoting products, services or affiliate
programs, more website traffic means more
income.
This
article will share with you the best free
and cheap ways I've learned to get website
traffic to my website.
Newbie
Note: If you're new at e-commerce, before
concentrating your efforts of getting
site traffic, take the time to make sure
"what" you will be promoting
will actually sell. If you plan to market
your own products or services, you'll
need to identify a large group of potential
buyers first. If you plan to promote an
existing product, service or opportunity
get some real income figures from others
already doing it. (Like this.) Once you've
accomplished this, you'll have some solid
figures to shoot for and you can start
pouring on the traffic.
Here's
what really works for growing lots of
site traffic...
1.
Give away value with no strings attached
Giving
something of value away for free is a
great way to attract website visitors.
Thanks to the web, distributing freebies
is in itself, free. You don't have to
spend a dime to pass out freebies left
and right. All you need are a few quality
freebies.
2.
Go "viral" with your freebies
Viral strategies
allow you to multiply your marketing efforts
without actually doing more work. Take
that example above. You offer a great
freebie like an ebook or tutorial. Now,
let others give it away for free at their
site too, as an incentive, bonus or just
for the heck of it. Why not? It adds value
to their offering and it creates more
visitors to your site as your freebie
spreads.
3. Position your
site in the search engines
While you
absolutely must add your website URL to
all the major engines, search engine promotion
does not stop there. You need to improve
your raking so that your website is not
lost among the millions of sites on the
web. Unfortunately, many webmasters spend
FAR too much time on their search engine
ranking. The best strategy in my experience
is to optimize all your pages for good
ranking, concentrate on getting links,
then let the rest take care of itself.
4. Use "pay for rank"
search engines
Every month
I get a few thousands visitors from goto.com,
the web's leading pay for rank search
engine. These visitors cost me an average
of less than a dime each. There are more
and more "pay for rank" engines
cropping up on the web and they offer
a great way to get targeted traffic cheap.
I suggest you try a few.
5.
Advertise in email newsletters
Still a
bargain. Have you noticed the larger companies
jumping on the ezine advertising bandwagon?
They know the value of a dollar. For a
few thousand bucks they can take out a
half-page ad in ONE magazine offline.
For the same price they can advertise
in multiple ezines and reach literally
hundreds of thousands of prospects, faster
and cheaper.
6.
Publish your own ezine!
I've been
publishing my own e-newsletter, the BizWeb
eGazette since August of 1996. Looking
back, starting my own opt-in list may
have been my wisest decision to date.
My e-newsletter brings customers back
to my site on a regular basis. Every webmaster
should offer a way for surfers to sign
up for a regular email notice. It doesn't
have to be an ezine, you can send specials,
freebies or even site updates notices.
The key is to keep in touch with the people
you manage to get to your site. It's hard
work getting traffic, don't let them leave
without offering to stay in touch!
7.
"Rent" Opt-in email lists
Here's
a promotion method that works. It can
be a bit more costly than the other methods
mentioned here, but it does pull in lots
of website traffic. Just visit www.postmasterdirect.com
-- arguably the net's most prominent opt-in
list services provider, and click on "read
some case studies". There you'll
see an unsolicited testimonial from yours
truly. Although I don't spend money on
opt-in list rental too often (I'm cheap!)
I do use opt-in services when I need a
quick boost in sales.
8.
Offer an affiliate program
If the
product or service you are promoting is
your own, adding an affiliate program
to your site is a great "pay for
performance only" method of increasing
website traffic and in turn sales. It's
no wonder that thousands of websites now
offer to "share the profits"
with their customers.
9.
Write Articles
Anyone
who reads my stuff regularly knows I rave
about this promotion method. The fact
is, it is responsible for a large part
of my traffic. It still surprises me how
many people don't try this. All it takes
is a few hours each week or month to write
about what you know and then have it looked
over by someone with editing skills. Then,
you tack on a small footer with your URL
and fire it off to a list of editors who
publish material related to what you're
marketing. You then post the articles
at your own site with re-publishing permission
for other webmasters.
Article
Submission Sites: www.ideamarketers.com,
web-source.net
10.
Create and promote joint ventures
Up until
last year I had overlooked joint venture
marketing almost completely. What a mistake.
Joint ventures are a powerful way to get
traffic and additional income online.
One particular joint venture I'm involved
with is solely for generating for new
ezine subscribers. The JV "contest"
includes five other ezine publishers like
myself and generate over a hundred new
subscribers every single week! Your own
JV possibilities are limited only by your
imagination. If you haven't tried JV's
yet, start by keeping a notebook of possible
joint venture candidates and contact one
or two every few months.
Webmasters/Ezine Publishers:
* Article by Jim Daniels of JDD Publishing.
Jim's site has helped
1000's of regular folks profit online.
Visit Jim at http://www.bizweb2000.com
and
http://www.make-a-living-online.com.
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